Collins & Demac Real Estate



Posted by Collins & Demac Real Estate on 12/3/2015

One of the trickiest parts of buying or selling a home is the negotiation process. Too often when our home is involved our emotions get in the way and the deal can go south quickly. Negotiating is an art. A real estate professional is trained in negotiating but you will need to prepare too. Here are some hints to help you navigate the home sale negotiation process: Do your homework know your home’s worth, understand the value of your home in the marketplace. Be realistic about what your home is worth. Much of the work you did to the home was a labor of love and may not have a monetary value. Be patient, negotiations can take time. Do not let emotions (greed, pride, anger, or prejudice) get in the way of negotiating the best deal. Think of your home as “the house”,” instead of “my home.” You have made the decision to move so try to think of the sale as a business transaction. Take all reasonable offers seriously. Don't let a good deal walk away over a few hundred dollars. Try to look at the deal from the opposite side of the table. This will help you try to see where the potential buyer is coming from. Most of all, have a positive attitude. Don't get caught up in the game of negotiating instead remember the goal is to sell your house for a fair price and move on to your next adventure.





Posted by Collins & Demac Real Estate on 6/25/2015

Even if you think you have all the time in the world to sell your home, once you put the for sale sign in the yard you will start to feel antsy. If you want to sell your home quickly it’s important to have a strategy. Here are some tips and tricks for getting more buyers interested and selling your home quickly: 1. Lots of photos: The more photos the better. Image is everything and you want to make sure your home has a good one. Studies show that 10 or more pictures can help reduce your home’s days-on-market time by up to 42% and improve the selling price by as much as 3.8%. 2. Host an Open House: According to the National Association of Realtors, 45% of home buyers reported they used information from an open house in their home search. Open houses bring potential buyers into your home for a first hand view. 3. Staging: This can really help a home sell quickly. Statistics show staging can help a property sell 50% faster and can increase the selling price by 6.9%. Staging allows buyers to imagine their own life within the home. 4. Price it Right: Work with your real estate agent to price your home competitively within the current market. Use a Comparative Market Analysis or CMA to compare your home to others like it in your neighborhood. This will give you a value price range in which your home should sell.





Posted by Collins & Demac Real Estate on 5/7/2015

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    





Posted by Collins & Demac Real Estate on 3/12/2015

If you are a seller, you need to know how buyers think. A study by the National Association of Realtors asked buyers who they are, why they need to buy, and what would make them buy. Here is just a few highlights from that study which provides detailed insight into the home buyer's experience with this important transaction. Here are highlights from that report.

  • Sixty-six percent of recent home buyers were married couples—the highest share since 2001.
  • For forty-two percent of home buyers, the first step in the home-buying process was looking online for properties. While fourteen percent of home buyers first looked online for information on the complete home buying process.
  • The use of the Internet in the home search process rose slightly to ninety-two percent.
  • The typical home buyer searched for 12 weeks and viewed 10 homes.
  • Eighty-eight percent of buyers purchased their home through a real estate agent or broker. This share steadily increased from sixty-nine percent in 2001.
  • Eighty-eight percent of sellers were assisted by a real estate agent when selling their home.
  • Two-thirds of home sellers only contacted one agent before selecting the one to assist with their home sale.
  • The share of home sellers who sold their home without the assistance of a real estate agent was nine percent. Forty percent knew the buyer prior to home purchase.
 





Posted by Collins & Demac Real Estate on 1/29/2015

Walkability in a home's location may increase the sale-ability of the home. Walkable urban areas are showing signs of becoming the strongest housing market. The real estate website feature "Walk Score" lets buyers know how close each home listed is to shops, restaurants, and community parks. Market reports show that home values in walkable neighborhoods are greater than in the car dependent suburbs. On average, a home in a highly walkable neighborhood can bring in almost 60 percent more in residential rent annually than homes in neighborhoods where cars are a necessity. People's interest in walkable neighborhoods is becoming more popular with the trend moving towards healthier lifestyles that include walking, bike riding and ride sharing. Many new developments now include high-density residential areas located where retail and office space is all within walking distance.    







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