Collins & Demac Real Estate



Posted by Collins & Demac Real Estate on 8/21/2015

Are you looking to hire a real estate agent to sell your home? Here are some must ask questions of real estate agents before you sign on the dotted line. 1. Do you work full or part-time as a real estate agent? 2. How many homes have you sold in my area and what was the price range? 3. What is your average days on the market until a house goes under agreement? 4. How many sellers are you currently representing? 5. At what price do you think my house will sell in the current market? And why? 6. What is your advertising and marketing plan for my house? 7. Can I see a sample of your marketing? 8. What kind of communication schedule can I expect from you? 9. How long have you been a real estate agent and how much education have you received? Do you have any special designations? 10. Is your real estate license in good standing and have you ever been subject to a client complaint? 11. Why should I hire you over your competition? 12. Do you have a website? What kind of online presence do you have? Lastly, don't forget to ask for testimonials or references.





Posted by Collins & Demac Real Estate on 5/7/2015

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    





Posted by Collins & Demac Real Estate on 1/16/2014

Did you know that a mobile website can help sell your home? According to Mobile Marketing Association Asia  5.1 billion people own a cell phone. The world population is 7 billion people.  More and more consumers are shopping via their mobile phones.  A recent statistic says 91% of all smart phone users have their phone within arm’s reach 24/7 – (Morgan Stanley, 2012). Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device. Go ahead and type in the website address of this site on your mobile device to see what it looks like. Mobile consumers are more ready to act too. 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012). Search Engine Land found that 9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012). If your home isn't being advertised on a mobile device you are missing out. Mobile marketing produces more immediate responses, and a higher response rate, than any other marketing method. So, are you ready to list today and get effective marketing for your home?





Posted by Collins & Demac Real Estate on 10/10/2013

Did you know that 87% of potential home buyers start their home search online? More and more of us are shopping online today and it is important that your home stand out from the crowd of homes for sale. When interviewing potential real estate professionals ask about how they will advertise your home online. Here are a few questions to ask about online advertising... 1. Do you have a website? 2. Do you feature properties for sale on your website? 3. Can potential buyers inquire about homes for sale on your website? 4. Do you leverage social media to advertise homes for sale? If so, what social media do you use? 5.  Do you use video marketing? 6. Do you have a mobile website? 7. Do you have school and community information available online? 8. How often is the information on your website updated? 9. Is your online advertising professionally designed? 10. Will potential buyers be able to schedule a showing online?







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